Alex began writing for the faculty weekly while studying psychology at Rome University. He also won a poetry competition and had his first book published in the 80s, while he was already working in the music industry as a tour manager, and then press liaison.

After 10 years of touring Europe with some of the greatest world
talents (Rolling Stones, Spandau Ballet, Bob Dylan, Peter Gabriel,
David Bowie, to name but a few), he began writing speeches for a
renowned Italian industrialist and politician. But writing press

releases, speeches and entertaining journalists wasn't really his scene, therefore he began few collaborations with popular music weekly and to the main Italian daily, La Repubblica. During those years, he also wrote his first play, “The Spider”, which was performed at the Steirischer Herbst in Graz, Austria. He also wrote a few comic scripts, including an educational story about The Normans translated and distributed in 16 countries.

In 1992, together with the world-renowned performer Richie Havens,
he wrote “El Lugar”, a piece and a song inspired by the difficulties people have in belonging to a “somewhere”. But writing has not been the only interest Alex has had in media. Indeed he has produced more than 400 media projects, including documentaries for TV (such as “Film: Genre” for Channel4 in the UK and Bravo in the US or “A Dinner and a Movie” for TBS in the US), media website (MTV Italy), radio (“Global Groove” in the US), and a number of other advertisement and editorial projects.

Also, being passionate about film, he studied screenwriting in the
US and UK, and wrote a few short film scripts in the early 90s. As
he moved to London in the late's he attended some screenwriting courses, including John Truby, Christopher Vogler and Elliott Grove classes. He then co-wrote the shorts “The Last Memory” and “Side by Side Conversation”. Recently part of Lost Pictures Ltd. In London, Alex has developed various projects and scripts together with Marco Della Fonte, including the short film “Reversion” and the feature “The Other Side of Love”.

He also wrote and conducted all interviews for “Soul Journey” – a
music documentary developed and directed by Marco Della Fonte.